Specific guidelines regarding the application of trademarks in the US include proper use of trademarks, ensuring that the symbol is kept separate when used with other trademarks, and not using it in the cases of generic trademarks. It is commonly recommended that the trademark should be deployed in exactly the same manner, form and styling as it was registered. Display an ™ icon for the marks that aren’t registered and employ the ® symbol where the mark has been registered. When used, trademark should be on the lookout for anyone who would wish to violate it and ensure that the trademark stays protected. It is therefore essential that your trademark be actively used in commerce to preserve its legitimacy. Regardless of whether a business uses a logo, business name, brand name, or slogan, these rules can assist a business in safeguarding their company’s brand, as well as the legal aspects of it.